Our Story

About GradePetty

We started GradePetty because we believed pet parents shouldn't have to choose between luxury and responsibility. Every pet deserves the best, and so does our planet.

Today, we're a team of passionate pet lovers, sustainability experts, and design enthusiasts working together to redefine what premium pet care means.

Happy pets

5+ Years

of conscious pet care

Our Mission

To provide exceptional pet products that nurture the bond between pets and their humans while actively contributing to environmental restoration and animal welfare.

Our Vision

A world where every pet product sold makes a positive impact—where luxury and sustainability are inseparable, and conscious consumption is the norm.

Our Values

Sustainability First

Every product is designed with the planet in mind, from materials to packaging to shipping.

Ethical Sourcing

We partner only with suppliers who share our commitment to fair labor and animal welfare.

Uncompromising Quality

Luxury isn't about price—it's about craftsmanship, durability, and thoughtful design.

Pet Wellbeing

Our products are developed with veterinarians to ensure they're safe and beneficial for pets.

Our Journey

2019

GradePetty founded with a mission to transform pet care

2020

Launched first carbon-neutral product line

2021

Achieved B Corp certification

2022

Reached 10,000 trees planted milestone

2023

Expanded to ocean plastic recycling initiative

2024

Serving 25,000+ conscious pet parents worldwide

Meet Our Team

Alexandra Rivers

Alexandra Rivers

Founder & CEO

Former sustainability consultant with 15 years of experience in eco-conscious business practices.

Dr. Marcus Webb

Dr. Marcus Webb

Chief Veterinary Officer

Board-certified veterinarian specializing in holistic pet nutrition and wellness.

Sophia Chen

Sophia Chen

Head of Product Design

Award-winning industrial designer passionate about sustainable materials and pet ergonomics.

James Okonkwo

James Okonkwo

Director of Impact

Environmental scientist dedicated to measuring and maximizing our positive footprint.